We felt there was a better way.


Hapori was born out of our own frustrations after using the existing tools and platforms within the market place. As we began to research and find our own solution, a much bigger opportunity became clear. We decided to create a business tool to help new and existing PT’s manage and grow their businesses. Importantly, we wanted to design a product that was easy to use and added great value.

We are the team behind Hapori. This is just the beginning.

lee pic.jpg

Lee Hobbs


Lee is 42 years old and lives in North Somerset.

His day job is in Financial Services, mainly within Change Management, supporting and governing large projects and programmes.

Why Hapori?

Lee is big on his fitness and over the years has used a number of Personal Trainers to support his training.

It became clear that many trainers struggled with managing the admin side of their business. Lee saw an opportunity to create something that would help and make a difference. Hence Hapori was born.

Vision for Hapori

Lee said: “We wanted to create an innovative product that allows Personal Trainers to naturally understand, scale and grow their businesses. Hapori should drive growth, profitability and offer a much better client experience. It’s a one stop, simple solution product to help a PT stand out and evidence control of their business.”

Random fact about Lee

Lee was a Firefighter for 10 years before he swapped the Brigade for a laptop & spreadsheets. He also has a brother-in law who captained a Spurs FA Cup winning team!


Anthony Fenton-Wells


Anthony, 35, joined the team earlier this year after moving to the UK in 2017 from South Africa. He’s a certified PT in Sports Conditioning and Training in Different Environments and a fully certified Gym Jones Instructor (USA), Precision Nutrition Level 1.

Why Hapori?

During his career Anthony has always found it challenging to strike the perfect balance of managing his business efficiently. From programming, measurements, macro-calculations, social media campaigns to bookkeeping and tax returns, there is always so much to juggle and overtime this became exceedingly challenging. Anthony longed for a management system to handle all those needs, in one place, that would be stress free, easy to use and let him focus on his business.

Vision for Hapori?

Anthony's vision is to create a dynamic fitness management system that allows PT’s to reach their business Peak by consolidating all the important components of their company into one easy to use effective, quality product. Hapori should deliver everything you need to grow, retain and succeed in this industry.”

Random facts about Anthony:

He used to train 5-star hotel establishments and had the privilege of meeting the CEO of Virgin Galactic during one of these visits. His uncle also used to coach the South African Rugby Team.


Chris Way


Chris, 41, has been there from the beginning with Lee and he too is from north Somerset. Chris is a Finance Director and keeps an eye on all of the spending, especially all the shakes and protein bars.

Why Hapori?

Chris has always been interested in Health and fitness. Recently he started using a PT and became frustrated at the lack of available products that could track his performance and communicate effectively with his trainer as a paying customer. Many business breakfasts later, Hapori is in position to solve some of his frustrations.

Vision for Hapori

Chris said: “my vision for Hapori was to create a solution that could improve communication between the PT and the client and also have the ability to track my own progress over time. A simple dashboard view of data to motivate both parties was my vision”

Random fact about Chris

He has played international rugby (don’t ask who for, just accept it!)


Lee O’Dwyer


Lee is 34 and has lived in Bristol since 2012 after moving from Valencia, Spain where lived for 8 years prior to arriving in the UK. He has over 10 years’ experience in sales, across numerous sectors working with both SME’s and large enterprises.

Why Hapori?

There is no clear conduit for information to freely flow between gym and group level management. PTs are the boots on the ground and the gatekeepers of the data, and management need a way to capture, securely store, scrutinise and leverage this information. Hapori bridges this gap; a turnkey solution, quick and easy to roll out.

Vision for Hapori?

We want to help gyms be more profitable and PTs be more successful. Simple!

Random facts about Lee

Lee is a qualified Krav Maga instructor and has trained with various security and military units from Israel, the US, Latin America and the UK. His brother is a highly accomplished boxer, having won numerous All-Ireland & World titles and earned more than 50 caps for Ireland.